Additionally, Planters Nuts is jeopardizing diluting its legendary manufacturer icon “Mr. Peanut” to introduce almonds and pistachios depending on The reality that most customers understand the manufacturer as “a lot less in good shape” for almonds and pistachios.

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Gender: Desk 11b reveals that Ladies take in a lot more snacks and nuts than Adult men. Though additional Adult men take in peanuts than Women of all ages, The proportion of women who eat peanuts remains to be substantially superior (44%). Therefore, focusing on the two men and ladies will help Planters seize a far more important current market share.

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Packaging: highlight balanced information about peanuts to educate consumers that peanuts is as wholesome as almonds but less costly and tastier.

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On the flip side, although it seems the peanut marketplace is shrinking, Table one reveals that peanuts nonetheless maintain the highest current market share and penetration.

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